What Do Logo Colors Tell Us?
Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different feelings are felt with different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
Men are attracted to the color red. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
Orange is a friendly, playful color. It shows overall energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
The cool colors are given below.
The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.
If you want to learn more about logo colors, visit this website and read more about it now.